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Outside Insight - Navigating a World Drowning in Data (Hardcover)
Loot Price: R593
Discovery Miles 5 930
You Save: R111
(16%)
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Outside Insight - Navigating a World Drowning in Data (Hardcover)
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List price R704
Loot Price R593
Discovery Miles 5 930
You Save R111 (16%)
Expected to ship within 10 - 15 working days
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The world today is drowning in data. There is a treasure trove of
valuable and underutilized insights that can be gleaned from
information companies and people leave behind on the internet - our
'digital breadcrumbs' - from job postings, to online news, social
media, online ad spend and more. As a result, we're at the cusp of
a major shift in the way businesses are managed and governed -
moving from a focus solely on lagging, internal data, toward
analyses that also encompass industry-wide, external data to paint
a more complete picture of a brand's opportunities and threats and
uncover forward-looking insights, in real time. Tomorrow's most
successful brands are already embracing Outside Insight,
benefitting from an information advantage while their competition
is left behind. Drawing on practical examples of transformative,
data-led decisions made by brands like Apple, Facebook, Barack
Obama and many more, in Outside Insight, Meltwater CEO Jorn
Lyseggen illustrates the future of corporate decision-making and
offers a detailed plan for business leaders to implement Outside
Insight thinking into their company mindset and processes.
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