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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Behavioural Research for Marketing - A Practitioner's Handbook (Hardcover)
Loot Price: R4,471
Discovery Miles 44 710
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Behavioural Research for Marketing - A Practitioner's Handbook (Hardcover)
Expected to ship within 12 - 19 working days
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* Provides a one-stop text on the theoretical underpinning, and
application of, key sociological, psychological, philosophical and
behavioural economic disciplines to the study of human, in
particular consumer, behaviour. * The theories described in the
book are universal, straddling cultures and countries and making
the book truly international. * Written by a leading practitioner
in the field, with decades of practical experience.
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