Behavioural Research for Marketing - A Practitioner's Handbook (Paperback)

* Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and countries and making the book truly international. * Written by a leading practitioner in the field, with decades of practical experience.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2022
First published:	2022
Authors:	Julian Adams
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Paperback
Pages:	202
ISBN-13:	978-0-367-77133-1
Categories:	Books > Social sciences > Sociology, social studies > Social theory Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-367-77133-0
Barcode:	9780367771331

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