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Service Excellence in Tourism and Hospitality - Insights from Asia (Paperback, 1st ed. 2021)
Loot Price: R3,971
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Service Excellence in Tourism and Hospitality - Insights from Asia (Paperback, 1st ed. 2021)
Series: Tourism, Hospitality & Event Management
Expected to ship within 10 - 15 working days
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Service operations management in the tourism and hospitality
industry requires a high level of coordination, communication and
facilitation to satisfy visitors. In all of these activities,
service excellence means a lot to visitors in terms of their
experience, and to the business it means repeat customers and
word-of-mouth marketing. Based on fresh empirical evidence from the
field, this book captures the different approaches and challenges
to service excellence in the Asian tourism and hospitality
industry. Focusing on hotels, attractions, transport providers and
other segments in tourism and hospitality, this book presents new
case studies underlining and detailing global and local travel
industry practices. The book is meant as a reference and
supplementary reading for students, researchers and industry
practitioners.
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