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Books > Reference & Interdisciplinary > Communication studies
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Governing Codes - Gender, Metaphor, and Political Identity (Hardcover, New)
Loot Price: R2,534
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Governing Codes - Gender, Metaphor, and Political Identity (Hardcover, New)
Series: Lexington Studies in Political Communication
Expected to ship within 12 - 19 working days
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Familiar narratives and simplistic stereotypes frame the
representation of women in U.S. politics. Pervasive containment
rhetorics, such as the distinction between women as mothers and
caregivers and men as rational thinkers, create unique hurdles for
any woman seeking public office. While these 'governing codes'
generally act to constrain female political power, they can also be
harnessed as a resource depending on the particular circumstances
(e.g., party affiliation, geographic location and personal style).
One of these governing codes, the metaphor, is an especially
powerful tool in politics today, particularly for women. By
examining the political careers of four of the most prominent and
influential women in contemporary U.S. politics_Democrats Ann
Richards and Hillary Rodham Clinton and Republicans Christine Todd
Whitman and Elizabeth Dole_Karrin Vasby Anderson and Kristina Horn
Sheeler illustrate how metaphors in public discourse may be both
familiar narratives to embrace and boundaries to overturn.
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