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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Marketing Wisdom (Paperback, Softcover reprint of the original 1st ed. 2019)
Loot Price: R1,634
Discovery Miles 16 340
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Marketing Wisdom (Paperback, Softcover reprint of the original 1st ed. 2019)
Series: Management for Professionals
Expected to ship within 18 - 22 working days
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This book represents the work of some of the contemporary world
leaders in marketing. The contributors are authors of a set of
path-breaking books on marketing. To ensure sufficient depth of
coverage, the contributors have taken the essence of their earlier
books and combined it with their latest understanding and cases.
This has served to enhance the content and put it in the readers'
current context. It is common knowledge that keeping pace with the
growing application of marketing requires a novel approach. With
new ideas and nuances being discovered every day, it has become a
real challenge for marketers and students of marketing to keep up
to date on important contemporary marketing concepts. Given its
unique approach and thoughtful curation, this book presents readers
with diversity of perspectives along with a unique depth of
thinking.
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