0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Strategic Communications in Russia - Public Relations and Advertising (Paperback) Loot Price: R1,267
Discovery Miles 12 670
Strategic Communications in Russia - Public Relations and Advertising (Paperback): Katerina Tsetsura, Dean Kruckeberg

Strategic Communications in Russia - Public Relations and Advertising (Paperback)

Katerina Tsetsura, Dean Kruckeberg

Series: Routledge New Directions in PR & Communication Research

 (sign in to rate)
Loot Price R1,267 Discovery Miles 12 670 | Repayment Terms: R119 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia's history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization's current state and likely future directions. The book's authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation's cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge New Directions in PR & Communication Research
Release date: April 2022
First published: 2021
Editors: Katerina Tsetsura • Dean Kruckeberg
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 268
ISBN-13: 978-0-367-54337-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Promotions
LSN: 0-367-54337-0
Barcode: 9780367543372

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Personal Selling
M C Cant, A Drotsky Paperback R413 R349 Discovery Miles 3 490
Handbook Of Public Relations
Irma Meyer, Dalien Rene Benecke, … Paperback R599 R515 Discovery Miles 5 150
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R507 R409 Discovery Miles 4 090
Public Relations - Theory And Practice
Paperback R349 R295 Discovery Miles 2 950
Customer Services
M C Cant Paperback R320 R270 Discovery Miles 2 700
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R924 Discovery Miles 9 240
Public Relations
Edward L Bernays Hardcover R799 R715 Discovery Miles 7 150
Public management in the information age
F. Minnaar, K. Bekker Book R620 R573 Discovery Miles 5 730
Personal Branding For Entrepreneurs…
Donna Rachelson Paperback R170 R139 Discovery Miles 1 390
Trust Signals - Brand Building in a…
Scott Baradell Hardcover R733 R633 Discovery Miles 6 330
Shutdown Slingshot - Eight Winning…
Glenn McQueenie Hardcover R432 R370 Discovery Miles 3 700
The Digital Pivot - Secrets of Online…
Eric Schwartzman Hardcover R665 Discovery Miles 6 650

See more

Partners