Student Workbook to Accompany Crisis Communications - A Casebook Approach (Hardcover, 5th edition)

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2018
First published:	2017
Authors:	Kathleen Fearn-Banks
Dimensions:	280 x 210mm (L x W)
Format:	Hardcover
Pages:	108
Edition:	5th edition
ISBN-13:	978-1-138-37172-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-138-37172-6
Barcode:	9781138371729

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