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Books > Reference & Interdisciplinary > Communication studies
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Student Workbook to Accompany Crisis Communications - A Casebook Approach (Hardcover, 5th edition)
Loot Price: R4,127
Discovery Miles 41 270
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Student Workbook to Accompany Crisis Communications - A Casebook Approach (Hardcover, 5th edition)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R4,147
Discovery Miles: 41 470
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No company, organization, or individual whose livelihood depends on
public reaction can afford to function without a crisis
communications plan. This student workbook reviews the critical
terminologies, processes, and skills needed for understanding and
responding to crises. It prepares individuals for responding to
crises in a variety of contexts, and reinforces strategies and
tactics to be used during a crisis. Chapters include instructive
case studies of public relations professionals in crises: what they
did, what they wished they had done, and what hampered their
progress. The exercises provide students with the opportunity to
respond to real-world crises, sharpening their own skills and
practicing response behaviors. This workbook will serve as a useful
tool for all future practitioners.
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