This volume examines the role of apologia and apology in response
to public attack. Author Keith Michael Hearit provides an
introduction to these common components of public life, and
considers a diverse list of subjects, from public figures and
individuals to corporations and institutions. He explores the
motivations and rationales behind apologies, and considers the
ethics and legal liabilities of these actions. Hearit provides case
studies throughout the volume, with many familiar examples from
recent events in the United States, as well as an
international apology-making case from Japan.
The broad-perspective approach of this volume makes the content
relevant and appealing to practitioners and scholars in public
relations, business communications, and management. It is a
valuable text for courses that take a discursive approach to public
relations, and it also appeals to readers in business management,
examining apology as a response strategy to corporate crises.
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