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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Contemporary Perspectives in Data Mining (Hardcover)
Loot Price: R2,961
Discovery Miles 29 610
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Contemporary Perspectives in Data Mining (Hardcover)
Series: Contemporary Perspectives in Data Mining
Expected to ship within 10 - 15 working days
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Donate to Against Period Poverty
Total price: R2,981
Discovery Miles: 29 810
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The series, Contemporary Perspectives on Data Mining, is composed
of blind refereed scholarly research methods and applications of
data mining. This series will be targeted both at the academic
community, as well as the business practitioner. Data mining seeks
to discover knowledge from vast amounts of data with the use of
statistical and mathematical techniques. The knowledge is extracted
from this data by examining the patterns of the data, whether they
be associations of groups or things, predictions, sequential
relationships between time order events or natural groups. Data
mining applications are in marketing (customer loyalty, identifying
profitable customers, instore promotions, e-commerce populations);
in business (teaching data mining, efficiency of the Chinese
automobile industry, moderate asset allocation funds); and
techniques (veterinary predictive models, data integrity in the
cloud, irregular pattern detection in a mobility network and road
safety modeling.)
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