0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Contemporary Perspectives in Data Mining (Hardcover) Loot Price: R2,837
Discovery Miles 28 370
Contemporary Perspectives in Data Mining (Hardcover): Kenneth D. Lawrence, Ronald K. Klimberg

Contemporary Perspectives in Data Mining (Hardcover)

Kenneth D. Lawrence, Ronald K. Klimberg; Edited by (editors-in-chief) Kenneth D. Lawrence, Ronald K. Klimberg

Series: Contemporary Perspectives in Data Mining

 (sign in to rate)
Loot Price R2,837 Discovery Miles 28 370 | Repayment Terms: R266 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)

General

Imprint: Information Age Publishing
Country of origin: United States
Series: Contemporary Perspectives in Data Mining
Release date: July 2015
Editors: Kenneth D. Lawrence • Ronald K. Klimberg
Editors-in-chief: Kenneth D. Lawrence • Ronald K. Klimberg
Dimensions: 235 x 156 x 14mm (L x W x T)
Format: Hardcover
Pages: 238
ISBN-13: 978-1-68123-088-7
Categories: Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Computing & IT > Applications of computing > Databases > Data mining
Promotions
LSN: 1-68123-088-7
Barcode: 9781681230887

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R353 Discovery Miles 3 530
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R1,976 Discovery Miles 19 760
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Influence, New and Expanded UK - The…
Robert B. Cialdini Paperback R484 Discovery Miles 4 840
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R616 Discovery Miles 6 160
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R765 Discovery Miles 7 650
The Fast Path to Corporate Growth…
Marc H. Meyer Hardcover R1,274 Discovery Miles 12 740
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,021 Discovery Miles 40 210
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R613 Discovery Miles 6 130
The Routledge Companion to Identity and…
Ayalla A Ruvio, Russell Belk Hardcover R6,783 Discovery Miles 67 830

See more

Partners