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Kritische Betrachtungen Ueber Reklame (German, Paperback) Loot Price: R2,790
Discovery Miles 27 900
Repayment Terms: R261 pm x 12*
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Kritische Betrachtungen Ueber Reklame (German, Paperback): Klaus Rodax

Kritische Betrachtungen Ueber Reklame (German, Paperback)

Klaus Rodax; Klaus Rodax

Series: Theodor-Geiger-Gesamtausgabe (Tgg), 2

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Loot Price R2,790 Discovery Miles 27 900 | Repayment Terms: R261 pm x 12*

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Kritische Betrachtungen Ueber Reklame (German, Paperback): Klaus Rodax
Kritische Betrachtungen Ueber Reklame
R2,790
Against Period Poverty:
Against Period Poverty
R10
Total price: R2,800
Discovery Miles: 28 000
Terms: R262 pm x 12*
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"Es ist die absolute Unwahrheit, wenn behauptet wird: "Die Reklame lenkt den Verbrauch zu jenen Waren, von denen sich die Kundschaft die meiste Freude verspricht". Tatsachlich lenkt aber die Reklame den Verbrauch zu jenen Waren, deren Absatz dem Verkaufer den groessten Profit bringt; dazu suggeriert man dem Kaufer, dass er groessere Freude an dieser Ware haben werde - "man bringt ihn dazu, zu glauben ..."" (Theodor Geiger).

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Theodor-Geiger-Gesamtausgabe (Tgg), 2
Release date: August 2013
First published: August 2013
Editors: Klaus Rodax
Authors: Klaus Rodax
Dimensions: 210 x 148 x 34mm (L x W x T)
Format: Paperback
Pages: 624
ISBN-13: 978-3-631-64819-3
Languages: German
Categories: Books > Social sciences > Psychology > General
Books > Business & Economics > Business & management > General
Books > Humanities > History > History of specific subjects > Economic history
Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Social sciences > Sociology, social studies > Population & demography > General
Books > History > History of specific subjects > Economic history
LSN: 3-631-64819-7
Barcode: 9783631648193

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