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Books > Reference & Interdisciplinary > Communication studies
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Crisis Communication Reader (Paperback)
Loot Price: R3,090
Discovery Miles 30 900
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Crisis Communication Reader (Paperback)
Expected to ship within 18 - 22 working days
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Crisis Communication Reader provides students with a carefully
selected collection of articles to help them better understand the
heritage and practice of crisis communication. The anthology
defines the discipline and provides a framework to understand how
contemporary public relations professionals anticipate, react, and
deploy crisis communication approaches. Unit I introduces readers
to the discipline, presents respected theories of crisis
communication, including Situational Crisis Communication Theory,
and offers strategies for time management and communication
approaches to protect an organization's reputation during crisis.
Unit II underscores the importance of crisis communication plans
and shows readers how to assess various stakeholders at risk during
a crisis. The readings also explore the impact of technology and
web-enabled communication in crisis communication situations. The
final unit focuses on assessment and features readings that address
image repair and how to restore stability in the aftermath of a
crisis. Engaging case studies help readers learn from real-world
examples and consider the implications of both national and local
perspectives on crisis communication. Each unit includes editor
introductions and post-reading questions to enrich the student
learning experience and encourage greater levels of retention and
participation. Crisis Communication Reader is an ideal resource for
courses and programs in communication and public relations.
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