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Books > Business & Economics > Business & management > Sales & marketing
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Intro To Integrated Marketing Communication (Paperback)
Price: R548
Discovery Miles 5 480
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Intro To Integrated Marketing Communication (Paperback)
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Price R548
Discovery Miles 5 480
Expected to ship within 2 - 4 working days
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Introduction to Marketing Communications looks at the variety of
marketing communication tools used by advertising agencies today in
pursuing brand success. In the current economic crisis and with
rapidly advancing, ever-changing technological communication
channels available, traditional above-the line advertising alone
will not provide and improve results. Therefore, this introduction
to IMC also considers and discusses New Technologies and
opportunities provided by the World Wide Web, mobile media and
social networking. With comprehensive Learning Outcomes, Key
Learning Points and Self Assessment features for each chapter
Introduction to Integrated Marketing Communications is an
indispensable resource for marketing students and practitioners.
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