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Neuroscience for Organizational Communication - A Guide for Communicators and Leaders (Hardcover, 1st ed. 2022) Loot Price: R1,064
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Neuroscience for Organizational Communication - A Guide for Communicators and Leaders (Hardcover, 1st ed. 2022): Laura McHale

Neuroscience for Organizational Communication - A Guide for Communicators and Leaders (Hardcover, 1st ed. 2022)

Laura McHale

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Was R1,266 Loot Price R1,064 Discovery Miles 10 640 | Repayment Terms: R100 pm x 12* You Save R202 (16%)

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Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

General

Imprint: Palgrave Macmillan
Country of origin: Singapore
Release date: 2022
First published: 2022
Authors: Laura McHale
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Hardcover
Pages: 108
Edition: 1st ed. 2022
ISBN-13: 978-981-16-7036-7
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
LSN: 981-16-7036-6
Barcode: 9789811670367

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