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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Neuroscience for Organizational Communication - A Guide for Communicators and Leaders (Hardcover, 1st ed. 2022)
Loot Price: R1,089
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Neuroscience for Organizational Communication - A Guide for Communicators and Leaders (Hardcover, 1st ed. 2022)
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Organizational communication is at a crossroads and professional
communicators and leaders alike need to up their game. In this
insightful and practical guide, leadership psychologist Dr. Laura
McHale shows how neuroscience can help, surveying the field to
reveal the science that is most applicable to organizations and
providing an evidence-based approach to dramatically boost the
effectiveness and impact of communications. From structural
dynamics to occupational aprosodia, from the threat (and
opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she
takes the reader on a fascinating journey of how neuroscience can
help unlock the potential of communicators and the organizations
they work for.
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