In 2011, Tim Cook took on an impossible task - following in the
footsteps of one of history's greatest business visionaries, Steve
Jobs. Facing worldwide scrutiny, Cook (who was often described as
shy, unassuming and unimaginative) defied all expectations. Under
Cook's leadership Apple has soared: its stock has nearly tripled to
become the world's first trillion-dollar company. From the massive
growth of the iPhone to new victories like the Apple Watch, Cook is
leading Apple to a new era of success. But he's also spearheaded a
cultural revolution within the company. Since becoming CEO, Cook
has introduced a new style of management that emphasizes kindness,
collaboration and honesty, and has quietly pushed Apple to support
sexual and racial equal rights and invest heavily in renewable
energy. Drawing on authorized access with several Apple insiders,
Kahney, the world's leading reporter on Apple, tells the inspiring
story of how one man attempted to replace the irreplaceable and
succeeded better than anyone thought possible. Leander Kahney has
covered Apple for more than a dozen years and has written four
popular books about Apple and the culture of its followers,
including Inside Steve's Brain and Jony Ive. The former news editor
for Wired.com, he is currently the editor and publisher of
CultofMac.com. He lives in San Francisco.
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