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Understanding Public Relations - Theory, Culture and Society (Hardcover)
Loot Price: R2,548
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Understanding Public Relations - Theory, Culture and Society (Hardcover)
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This book argues that public relations is not merely an
organizational tool, but a powerful influence on social and
political life. From carefully considered communication by
multinational corporations, to government campaigns that manage
public opinion, to the self-promotion of celebrities via social
media, public relations is central to our individual and collective
lives. Understanding Public Relations introduces a socio-cultural
approach to public relations as a way of analysing the growing
importance of public relations in its social, cultural and
political contexts. Encouraging a deeper and more critical
understanding of its influence on society, Lee Edwards: Explores
public relations in relation to contemporary debates around
promotional culture, discourse, globalisation, democracy and power
Considers how public relations frames vital discussions of race,
gender, class and ethics Brings theory to life with a range of case
studies, including YouTube vlogging, the global fair trade movement
and the 2016 EU referendum in the UK Both accessible and
provocative, this is an invaluable resource for students and
researchers exploring public relations theory, critical public
relations, strategic communication and promotional culture.
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