0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Buy Now

Food, People and Society - A European Perspective of Consumers' Food Choices (Hardcover, 2001 ed.) Loot Price: R5,403
Discovery Miles 54 030
Food, People and Society - A European Perspective of Consumers' Food Choices (Hardcover, 2001 ed.): Lynn J. Frewer, Einar...

Food, People and Society - A European Perspective of Consumers' Food Choices (Hardcover, 2001 ed.)

Lynn J. Frewer, Einar Risvik, Hendrik Schifferstein

 (sign in to rate)
Loot Price R5,403 Discovery Miles 54 030 | Repayment Terms: R506 pm x 12*

Bookmark and Share

Expected to ship within 18 - 22 working days

This book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique insight into decision making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address fundamental issues to do with predicting food choice, consumer behavior and societal trust into quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: August 2001
First published: 2001
Editors: Lynn J. Frewer • Einar Risvik • Hendrik Schifferstein
Dimensions: 235 x 155 x 26mm (L x W x T)
Format: Hardcover
Pages: 462
Edition: 2001 ed.
ISBN-13: 978-3-540-41521-3
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
Promotions
LSN: 3-540-41521-1
Barcode: 9783540415213

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R865 R772 Discovery Miles 7 720
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R632 Discovery Miles 6 320
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,107 R1,048 Discovery Miles 10 480
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R551 Discovery Miles 5 510
International Brand Management
Paperback R432 Discovery Miles 4 320
Sales Management
A Drotsky Paperback R601 Discovery Miles 6 010
Marketing
Prof Charles W. Lamb, Prof Joseph F. Hair, … Paperback R696 Discovery Miles 6 960
Product and Price Management
C.H. Botha, R. Machado Paperback R649 R600 Discovery Miles 6 000
Personal Selling
M C Cant, A Drotsky Paperback R421 Discovery Miles 4 210

See more

Partners