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Risk Communication - A Mental Models Approach (Paperback) Loot Price: R1,543
Discovery Miles 15 430
Repayment Terms: R145 pm x 12*
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Risk Communication - A Mental Models Approach (Paperback)

M. Granger Morgan, Baruch Fischhoff, Ann Bostrom, Cynthia J. Atman

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Loot Price R1,543 Discovery Miles 15 430 | Repayment Terms: R145 pm x 12*

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This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

General

Imprint: Cambridge University Press
Country of origin: United Kingdom
Release date: July 2001
First published: 2002
Authors: M. Granger Morgan • Baruch Fischhoff • Ann Bostrom • Cynthia J. Atman
Dimensions: 228 x 152 x 21mm (L x W x T)
Format: Paperback
Pages: 350
ISBN-13: 978-0-521-00256-1
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Psychology > Psychological methodology > General
Books > Medicine > General issues > Public health & preventive medicine > General
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LSN: 0-521-00256-7
Barcode: 9780521002561

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