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Risk Communication - A Mental Models Approach (Hardcover) Loot Price: R2,813
Discovery Miles 28 130
Repayment Terms: R264 pm x 12*
You Save: R565 (17%)
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Risk Communication - A Mental Models Approach (Hardcover): M. Granger Morgan, Baruch Fischhoff, Ann Bostrom, Cynthia J. Atman

Risk Communication - A Mental Models Approach (Hardcover)

M. Granger Morgan, Baruch Fischhoff, Ann Bostrom, Cynthia J. Atman

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Was R3,378 Loot Price R2,813 Discovery Miles 28 130 | Repayment Terms: R264 pm x 12* You Save R565 (17%)

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This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: July 2001
First published: 2002
Authors: M. Granger Morgan • Baruch Fischhoff • Ann Bostrom • Cynthia J. Atman
Dimensions: 240 x 160 x 30mm (L x W x T)
Format: Hardcover
Pages: 366
ISBN-13: 978-0-521-80223-9
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Psychology > Psychological methodology > General
Books > Medicine > General issues > Public health & preventive medicine > General
LSN: 0-521-80223-7
Barcode: 9780521802239

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