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Books > Business & Economics > Business & management > Sales & marketing
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Exzellenz im Dienstleistungsmarketing (German, Paperback, Softcover reprint of the original 1st ed. 2002)
Loot Price: R1,453
Discovery Miles 14 530
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Exzellenz im Dienstleistungsmarketing (German, Paperback, Softcover reprint of the original 1st ed. 2002)
Expected to ship within 10 - 15 working days
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Manfred Bruhn und Heribert Meffert zeigen anhand von acht
ausgewahlten Best-Practice-Fallstudien aus unterschiedlichen
Branchen (wie z.B. Advance Bank, Deutsche Post/Euro Express,
Migros, UPS) exemplarisch auf, wie sich Unternehmen in
Dienstleistungsmarkten durch eine konsequente Kundenorientierung im
Markt durchgesetzt haben.
Zum besseren Nutzen fur den Leser erfolgt die Darstellung der
Fallstudien in einer ahnlichen Struktur.
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