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The Legend of American Motors (Hardcover)
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The Legend of American Motors (Hardcover)
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American Motors was the little company that made a big impact.
Makers of the Rambler family car, Kenosha offered an antidote to
the excess of Detroit's Big 3. But when America decided it wanted
sporty, rather than econocars, AMC got groovy with the Javelin,
AMX, Scrambler and Rebel Machine. American Motors was a proven
performer in showrooms and on the track, with success in drag and
road course racing. However, through it all came solid Rambler
value, and a different approach from Detroit. An accent on consumer
protection, along with brand label special editions. And when it
came to blue sky thinking, AMC surpassed all with their Gremlin and
Pacer small cars. Off road, Kenosha truly made Jeep 'The One &
Only,' popularizing the brand and making it the sales success it is
today. Beyond that, AMC created America's first crossover, the
Eagle. It all proved that America's smallest ... was its biggest
surprise!
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