Just as The Color of Law provided a vital understanding of
redlining and racial segregation, Marcia Chatelain's Franchise
investigates the complex interrelationship between black
communities and America's largest, most popular fast food chain.
Taking us from the first McDonald's drive-in in San Bernardino to
the franchise on Florissant Avenue in Ferguson, Missouri, in the
summer of 2014, Chatelain shows how fast food is a source of both
power-economic and political-and despair for African Americans. As
she contends, fast food is, more than ever before, a key
battlefield in the fight for racial justice.
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