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Product Variety in Automotive Industry - Understanding Niche Markets in America (Paperback, 2014 ed.) Loot Price: R1,710
Discovery Miles 17 100
Repayment Terms: R160 pm x 12*
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Product Variety in Automotive Industry - Understanding Niche Markets in America (Paperback, 2014 ed.): Marco Guerzoni

Product Variety in Automotive Industry - Understanding Niche Markets in America (Paperback, 2014 ed.)

Marco Guerzoni

Series: SpringerBriefs in Business

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Loot Price R1,710 Discovery Miles 17 100 | Repayment Terms: R160 pm x 12*

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This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: SpringerBriefs in Business
Release date: October 2013
First published: 2014
Authors: Marco Guerzoni
Dimensions: 235 x 155 x 4mm (L x W x T)
Format: Paperback
Pages: 63
Edition: 2014 ed.
ISBN-13: 978-3-319-01906-2
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Ownership & organization of enterprises > General
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Professional & Technical > Transport technology > Automotive technology > General
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LSN: 3-319-01906-6
Barcode: 9783319019062

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