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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Relations and Nation Building - Influencing Israel (Hardcover, New)
Loot Price: R4,589
Discovery Miles 45 890
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Public Relations and Nation Building - Influencing Israel (Hardcover, New)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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All public relations emerges from particular environments, but the
specific conditions of Israel offer an exceptional study of the
accelerators and inhibitors of professional development in the
history of a nation. Documenting and analyzing the contribution of
one profession to building one specific nation, this book tells the
previously-untold story of Israeli public relations practitioners.
It illustrates their often-unseen, often-unacknowledged and
often-strategic shaping of the events, narratives and symbols of
Israel over time and their promotion of Israel to the world. It
links the profession's genesis - including the role of the Diaspora
and early Zionist activists - to today's private and public sector
professionals by identifying their roots in Israel's cultural,
economic, media, political, and social systems. It reveals how
professional communicators and leaders nurtured and valued
collectivism, high consensus, solidarity, and unity over democracy
and free speech. It investigates such key underpinning concepts as
Hasbara and criticizes non-democratic and sometimes unethical
propaganda practices. It highlights unprecedented fundraising and
lobbying campaigns that forged Israeli identity internally and
internationally. In situating Israeli ideas on democracy in the
context of contemporary public relations theory, Public Relations
and Nation Building seeks to point ways forward for that theory,
for Israel and for the public relations of many other nations.
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