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The Language of Images - The Forms and the Forces (Hardcover, 1st ed. 2020)
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The Language of Images - The Forms and the Forces (Hardcover, 1st ed. 2020)
Series: Lecture Notes in Morphogenesis
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This book deals with two fundamental issues in the semiotics of the
image. The first is the relationship between image and observer:
how does one look at an image? To answer this question, this book
sets out to transpose the theory of enunciation formulated in
linguistics over to the visual field. It also aims to clarify the
gains made in contemporary visual semiotics relative to the
semiology of Roland Barthes and Emile Benveniste. The second issue
addressed is the relation between the forces, forms and materiality
of the images. How do different physical mediums (pictorial,
photographic and digital) influence visual forms? How does
materiality affect the generativity of forms? On the forces within
the images, the book addresses the philosophical thought of Gilles
Deleuze and Rene Thom as well as the experiment of Aby Warburg's
Atlas Mnemosyne. The theories discussed in the book are tested on a
variety of corpora for analysis, including both paintings and
photographs, taken from traditional as well as contemporary sources
in a variety of social sectors (arts and sciences). Finally,
semiotic methodology is contrasted with the computational analysis
of large collections of images (Big Data), such as the "Media
Visualization" analyses proposed by Lev Manovich and Cultural
Analytics in the field of Computer Science to evaluate the impact
of automatic analysis of visual forms on Digital Art History and
more generally on the image sciences.
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