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Consumer Behavior and Culture - Consequences for Global Marketing and Advertising (Hardcover, 3rd Revised edition) Loot Price: R3,769
Discovery Miles 37 690
Repayment Terms: R353 pm x 12*
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Consumer Behavior and Culture - Consequences for Global Marketing and Advertising (Hardcover, 3rd Revised edition): Marieke De...

Consumer Behavior and Culture - Consequences for Global Marketing and Advertising (Hardcover, 3rd Revised edition)

Marieke De Mooij

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Loot Price R3,769 Discovery Miles 37 690 | Repayment Terms: R353 pm x 12*

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Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: July 2019
First published: 2019
Authors: Marieke De Mooij
Dimensions: 232 x 186mm (L x W)
Format: Hardcover
Pages: 472
Edition: 3rd Revised edition
ISBN-13: 978-1-5443-1815-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-5443-1815-4
Barcode: 9781544318158

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