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Politics and Space - Image Making by NASA (Hardcover, New)
Loot Price: R2,692
Discovery Miles 26 920
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Politics and Space - Image Making by NASA (Hardcover, New)
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Government agencies have tended to attempt to project favorable
public images of themselves as a method of building the public
support they need to survive, all the more so in times of
increasingly sophisticated communications and decreasingly
available financial resources. This study analyzes NASA's efforts
to build political support through its public image. Throughout its
tumultuous history, the space agency has carefully tailored its use
of basic images: nationalism (during the Mercury era), romanticism
(during the Apollo era), and pragmatism (during the Shuttle
era)--to fit its prevailing political circumstances. This in-depth
study will be of keen interest to scholars in political science and
political communication.
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