High-Profit Selling - Win the Sale Without Compromising on Price (Paperback, Special Ed.)

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships. In this invaluable resource, you'll learn: how to avoid negotiating, actively listen to customers, match the benefits of products or services with customers' needs and pains, confidently communicate value, and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

General

Imprint:	Amacom Books
Country of origin:	United States
Release date:	April 2018
First published:	2012
Authors:	Mark Hunter Csp
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Paperback
Pages:	272
Edition:	Special Ed.
ISBN-13:	978-0-8144-2009-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-8144-2009-5
Barcode:	9780814420096

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