Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
American Patriotism and Corporate Identity in Automobile Advertising - "What's Good for General Motors Is Good for the Country and Vice Versa?" (Hardcover, New edition)
Loot Price: R1,801
Discovery Miles 18 010
|
|
American Patriotism and Corporate Identity in Automobile Advertising - "What's Good for General Motors Is Good for the Country and Vice Versa?" (Hardcover, New edition)
Series: Mainzer Studien Zur Amerikanistik, 72
Expected to ship within 12 - 17 working days
|
The triumphal march of the automobile and its connection with
American culture have often been acknowledged in scholarship. By
contrast, the culture-specific, value-oriented advertising
strategies of the most important US carmaker General Motors (GM) in
its home market have received less attention, especially in
American Studies. This study focuses on the connection between GM
products and America and the fundamental values represented by
politics, business, and society. The author examines which textual
and visual strategies GM uses in its image advertising to establish
and maintain its patriotic American image. He argues that GM's
advertising campaigns follow a patriotic leitmotif and are
consistently in line with American core values, often generating
new patriotic ideas.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.