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Public Relations Ethics - Senior PR Pros Tell Us How to Speak Up and Keep Your Job (Paperback) Loot Price: R446
Discovery Miles 4 460
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Public Relations Ethics - Senior PR Pros Tell Us How to Speak Up and Keep Your Job (Paperback): Marlene Neill, Amy Barnes

Public Relations Ethics - Senior PR Pros Tell Us How to Speak Up and Keep Your Job (Paperback)

Marlene Neill, Amy Barnes

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List price R483 Loot Price R446 Discovery Miles 4 460 You Save R37 (8%)

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Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: December 2017
Authors: Marlene Neill • Amy Barnes
Dimensions: 229 x 152 x 9mm (L x W x T)
Format: Paperback
Pages: 140
ISBN-13: 978-1-947098-64-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-947098-64-0
Barcode: 9781947098640

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