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Books > Reference & Interdisciplinary > Communication studies
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The Silicone Breast Implant Story - Communication and Uncertainty (Hardcover)
Loot Price: R1,271
Discovery Miles 12 710
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The Silicone Breast Implant Story - Communication and Uncertainty (Hardcover)
Series: Routledge Communication Series
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This volume examines one health issue -- breast implants -- across
a series of contexts often thought to be separate -- media
coverage, doctor-patient interaction, doctor-doctor professional
communication, support group dialogues, public relations campaigns,
and more. In so doing, it provides a narrative of how communication
shapes the individual perceptions of health, government, and social
policy concerning health care.
At the core of the silicone breast implant controversy is the need
for people to act amid uncertainty about the health risks involved.
This need to weigh action in the midst of uncertain risk
characterizes a large number of health issues. The attempts of
patients, physicians, drug manufacturers, and others to seek and
provide both information and influence makes communication central
to these issues. Consequently, the questions explored in this
volume will interest a diverse group of readers. This audience
includes plastic surgeons in particular, physicians in general, and
anyone involved with women's health issues. As the medical
profession struggles with its identity amid changes in public
attitudes, government regulations, and medical practices, this
volume's findings concerning media portrayals of doctors and
medical devices become even more important.
Finally, this study reveals how interrelated public information
and private decisions are, and how closely media and interpersonal
relationships fit. Tracing one medical issue across interpersonal,
organizational, public relations, and mediated forums has clearly
demonstrated the multiple ways those communication channels overlap
and inform one another.
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