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Corporate Influencer - Mitarbeiter als Markenbotschafter (German, Paperback, 1. Aufl. 2020) Loot Price: R505
Discovery Miles 5 050
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Corporate Influencer - Mitarbeiter als Markenbotschafter (German, Paperback, 1. Aufl. 2020): Martin Sturmer

Corporate Influencer - Mitarbeiter als Markenbotschafter (German, Paperback, 1. Aufl. 2020)

Martin Sturmer

Series: essentials

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Loot Price R505 Discovery Miles 5 050

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Martin Sturmer zeigt in diesem essential, dass Mitarbeiter die besten Markenbotschafter sind - im Unterschied zu externen Influencern uberzeugen Kommunikatoren aus dem eigenen Unternehmen (Corporate Influencer) durch Authentizitat, Engagement und Fachwissen. Corporate Influencer haben ein enormes Potenzial: Sie starken die Markenbekanntheit und steigern die Interaktionsraten mit Kunden und Interessenten. Ausserdem verbessern sie die Mitarbeiterbindung und unterstutzen den Aufbau einer starken Arbeitgebermarke. Der Autor vermittelt die wichtigsten Methoden und Instrumente fur Unternehmen, die selbst ein erfolgreiches Corporate-Influencer-Programm ins Leben rufen wollen.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: September 2019
First published: 2020
Authors: Martin Sturmer
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 46
Edition: 1. Aufl. 2020
ISBN-13: 978-3-658-27869-4
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-658-27869-2
Barcode: 9783658278694

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