This edited volume analyses leadership in the public relations (PR)
industry with a specific focus on women and their leadership
styles. It looks at how women lead, the inf luence of the
socialisation process on leadership styles, the difference between
feminine and masculine leadership styles, and the impact of
leadership style on career opportunities for women. The book
features case studies exploring leadership in PR around the world
in an attempt to answer a central research question: is there a
masculine habitus in the PR industry despite the rise of women in
PR? The authors of each chapter conducted original research on
women working in PR within their own country and provide original
insights into the position of women in a feminised industry, as
well as proposing new and original theoretical frameworks for
future research. Written for scholars, researchers and students of
PR and communication, this book will also be of interest to those
studying gender studies, leadership and organisational analysis,
and sociology.
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