Networks of relationships help determine the careers that people
choose, the jobs they obtain, the products they buy, and how they
vote. The many aspects of our lives that are governed by social
networks make it critical to understand how they impact behavior,
which network structures are likely to emerge in a society, and why
we organize ourselves as we do. In "Social and Economic Networks,"
Matthew Jackson offers a comprehensive introduction to social and
economic networks, drawing on the latest findings in economics,
sociology, computer science, physics, and mathematics. He provides
empirical background on networks and the regularities that they
exhibit, and discusses random graph-based models and strategic
models of network formation. He helps readers to understand
behavior in networked societies, with a detailed analysis of
learning and diffusion in networks, decision making by individuals
who are influenced by their social neighbors, game theory and
markets on networks, and a host of related subjects. Jackson also
describes the varied statistical and modeling techniques used to
analyze social networks. Each chapter includes exercises to aid
students in their analysis of how networks function.
This book is an indispensable resource for students and
researchers in economics, mathematics, physics, sociology, and
business.
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