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Books > Reference & Interdisciplinary > Communication studies
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Tailoring Health Messages - Customizing Communication With Computer Technology (Hardcover)
Loot Price: R3,895
Discovery Miles 38 950
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Tailoring Health Messages - Customizing Communication With Computer Technology (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Through the use of new technologies, researchers, and practitioners
in health education and health communication can now provide health
information and behavior change strategies that are customized
based on the unique needs, interests, and concerns of different
individuals. These tailored health messages can be highly effective
in assisting individuals in understanding and responding to health
concerns. In this volume, Matthew Kreuter, David Farrell, and their
colleagues define the process of tailoring and describe its uses in
health communication programs. They present a theoretical and
public health rationale for tailoring and support their position
with empirical evidence. They also lay out the steps involved in
creating and delivering tailored health communication programs,
which can then be applied in practice. Practitioners, researchers,
and students in health communication, health psychology, public
health, and related areas will find this book to be a vital and
invaluable resource for improving communication about health
issues.
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