Marketing - An Introduction (Afrikaans, Paperback, 3rd Edition)

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing.

Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler.

General

Imprint:	Juta Academic
Country of origin:	South Africa
Release date:	December 2020
Editors:	Michael Cant
Dimensions:	245 x 168 x 28mm (L x W x T)
Format:	Paperback
Edition:	3rd Edition
ISBN-13:	978-1-4851-3035-2
Languages:	Afrikaans
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Afrikaans > Besigheid en Ekonomie Books > Afrikaans > Verskeep in 24 uur Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	1-4851-3035-2
Barcode:	9781485130352

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