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Marketing - An Introduction (Paperback, 3rd Edition) Loot Price: R470
Discovery Miles 4 700

Marketing - An Introduction (Paperback, 3rd Edition)

Michael Cant

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Loot Price R470 Discovery Miles 4 700

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A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing.

Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler.

General

Imprint: Juta Academic
Country of origin: South Africa
Release date: December 2020
Editors: Michael Cant
Dimensions: 245 x 168 x 28mm (L x W x T)
Format: Paperback
Edition: 3rd Edition
ISBN-13: 978-1-4851-3035-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Marketing
LSN: 1-4851-3035-2
Barcode: 9781485130352

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