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                        From Printing to Streaming - Cultural Production under Capitalism (Paperback)
                    
                        
                            
                            
                            
                            
                                
                                
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                From Printing to Streaming - Cultural Production under Capitalism (Paperback)
            
            
                
            
            
                Series: Marxism and Culture
            
            
            
            
                
                    
                    
                    
                        
							
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                                    Loot Price R545
                                
                            
                        
                    
                    
                    Discovery Miles 5 450
                    
                    
                
                
             
            
                
                
                 
             
            
            
                
                    
                        
                        
                    
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                    For mainstream economics, cultural production raises no special
questions: creative expression is to be harvested for wealth
creation like any other form of labour. As Karl Marx saw it,
however, capital is hostile to the arts because it cannot fully
control the process of creativity. But while he saw the arts as
marginal to capital accumulation, that was before the birth of the
mass media. Engaging with the major issues in Marxist theory around
art and capitalism, From Printing to Streaming traces how the logic
of cultural capitalism evolved from the print age to digital times,
tracking the development of printing, photography, sound recording,
newsprint, advertising, film and broadcasting, exploring the
peculiarities of each as commodities, and their recent
transformation by digital technology, where everything melts into
computer code. Showing how these developments have had profound
implications for both cultural creation and consumption, Chanan
offers a radical and comprehensive analysis of the commodification
of artistic creation and the struggle to realise its potential in
the digital age.
                 
                    
                
                
                    
                    
                        
                            
                            
                            
                        
	
	
		
	
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