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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Business Marketing Management - B2B, International Edition (Paperback, 10th edition)
Price: R646
Discovery Miles 6 460
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Business Marketing Management - B2B, International Edition (Paperback, 10th edition)
Expected to ship within 2 - 4 working days
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Emerging trends are changing today's business marketing. Are you
ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL
EDITION takes you inside the world of business marketing experts,
showing you what you need to know to be successful. The textbook
highlights the similarities between consumer goods and
business-to-business marketing, presents a managerial rather than a
descriptive treatment of business marketing, and reflects the
growing body of literature and emerging trends in business
marketing practice. Each chapter provides an overview, key
concepts, and a summary to make it easy to review for tests.
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