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How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, 1st ed. 1998) Loot Price: R1,563
Discovery Miles 15 630
Repayment Terms: R146 pm x 12*
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How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, 1st ed. 1998):...

How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, 1st ed. 1998)

Michael Morley

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Loot Price R1,563 Discovery Miles 15 630 | Repayment Terms: R146 pm x 12*

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The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 1998
First published: 1998
Authors: Michael Morley
Dimensions: 235 x 155 x 10mm (L x W x T)
Format: Paperback
Pages: 172
Edition: 1st ed. 1998
ISBN-13: 978-1-349-14072-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-14072-4
Barcode: 9781349140725

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