Like every discipline, Rhetorical Studies relies on a technical
vocabulary to convey specialized concepts, but few disciplines rely
so deeply on a set of terms developed so long ago. Pathos, kairos,
doxa, topos-these and others originate from the so-called classical
world, which has conferred on them excessive authority. Without
jettisoning these rhetorical terms altogether, this handbook
addresses critiques of their ongoing relevance, explanatory power,
and exclusionary effects. A New Handbook of Rhetoric inverts the
terms of classical rhetoric by applying to them the alpha
privative, a prefix that expresses absence. Adding the prefix - to
more than a dozen of the most important terms in the field, the
contributors to this volume build a new vocabulary for rhetorical
inquiry. Essays on apathy, akairos, adoxa, and atopos, among
others, explore long-standing disciplinary habits, reveal the
denials and privileges inherent in traditional rhetorical inquiry,
and theorize new problems and methods. Using this vocabulary in an
analysis of current politics, media, and technology, the essays
illuminate aspects of contemporary culture that traditional
rhetorical theory often overlooks. Innovative and groundbreaking, A
New Handbook of Rhetoric at once draws on and unsettles ancient
Greek rhetorical terms, opening new avenues for studying values,
norms, and phenomena often stymied by the tradition. In addition to
the editor, the contributors include Caddie Alford, Benjamin
Firgens, Cory Geraths, Anthony J. Irizarry, Mari Lee Mifsud, John
Muckelbauer, Bess R. H. Myers, Damien Smith Pfister, Nathaniel A.
Rivers, and Alessandra Von Burg.
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