Project Marketing - A Practical Approach (Paperback)

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: * Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. * Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. * Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

General

Imprint:	Routledge India
Country of origin:	United Kingdom
Release date:	December 2022
First published:	2023
Authors:	Milind Trivikram Phadtare
Dimensions:	234 x 156 x 9mm (L x W x T)
Format:	Paperback
Pages:	104
ISBN-13:	978-0-367-35091-8
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > International business Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Construction & heavy industry > General Books > Earth & environment > Regional & area planning > Urban & municipal planning > General
LSN:	0-367-35091-2
Barcode:	9780367350918

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