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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Project Marketing - A Practical Approach (Paperback)
Loot Price: R950
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Project Marketing - A Practical Approach (Paperback)
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This book is a comprehensive and practical guide to project
marketing - a crucial aspect of businesses worldwide. It
encompasses a variety of key infrastructure projects such as roads,
airports, ports, power, irrigation, commercial, and industrial
buildings. The volume: * Provides key definitions and discusses
concepts such as segmentation, target marketing, positioning in
projects, and organizational buyer behaviour. * Draws and adapts
from extant marketing theory and provides real-life case studies to
demonstrate application of concepts. * Focuses on project marketing
logic, marketing mix, negotiation techniques, and strategies to aid
contracting/subcontracting firms to realize better pricing and
project profitability. An essential handbook for professional
marketers and researchers, this book will be indispensable for
B-Schools, project managers, entrepreneurs, infrastructure
corporations, and start-ups. It will serve as a key text to foster
hassle-free relationships between different business actors and
reduce roadblocks such as time and cost escalation, litigation, and
the like.
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