Winner of the 2009 Robert Park Book Award for best Community and
Urban Sociology book!
Branding New York traces the rise of New York City as a brand
and the resultant transformation of urban politics and public life.
Greenberg addresses the role of "image" in urban history, showing
who produces brands and how, and demonstrates the enormous
consequences of branding. She shows that the branding of New York
was not simply a marketing tool; rather it was a political strategy
meant to legitimatize market-based solutions over social
objectives.
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