Contemporary Issues in Green and Ethical Marketing (Hardcover, New)

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Key Issues in Marketing Management
Release date:	November 2013
First published:	2014
Editors:	Morven G. McEachern • Marylyn Carrigan
Dimensions:	246 x 174 x 25mm (L x W x T)
Format:	Hardcover
Pages:	352
Edition:	New
ISBN-13:	978-0-415-72382-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-415-72382-5
Barcode:	9780415723824

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