In recognising the realms of eco-marketing, sustainable marketing,
social marketing and ethical consumption, this collection provides
an accessible overview of the multifaceted and challenging nature
of green and ethical issues. In revealing that there are many ways
to explore the consumption activities of green and ethical
consumers, the contributors point to some of the weaknesses
identified in previous marketing research. The book also considers
fundamental ways in which marketing academics and marketing
practitioners can gain a more holistic understanding of the
demographic, psychological and socio-cultural influences upon the
green and ethical consumer. The contributors offer insights
underpinned by holistic and cross-cultural perspective. As a
result, this collection will advance marketing theory as well as
offer valuable implications and recommendations for managers,
practitioners and policymakers, the joint efforts of which are
needed to ensure a more 'green', ethical and sustainable
marketplace. This book was originally published as a special issue
of the Journal of Marketing Management.
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