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Advancing Effective Obesity Communications - Proceedings of a Workshop (Paperback)
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Advancing Effective Obesity Communications - Proceedings of a Workshop (Paperback)
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On September 16, 2019, the Roundtable on Obesity Solutions of the
Health and Medicine Division of the National Academies of Sciences,
Engineering, and Medicine, held a public workshop, Advancing
Effective Obesity Communications, in Washington, DC. The workshop
explored effective communication of obesity-related issues by
providing an overview of the current communications environment and
addressing the complexity of identifying key audiences and
developing targeted messages. Speakers discussed communications
strategies to reach specific intermediary audiences, such as the
public, decision makers, and policy makers. The workshop also
explored challenges in communicating about obesity issues, which
include aligning the intended meaning of messages with an
individual's perception of and response to those messages,
addressing obesity bias and stigma through communications, and
addressing misinformation. This publication summarizes the
presentations and discussions that occurred at the workshop. Table
of Contents Front Matter 1 Introduction 2 Overview of
Communications and the Communications Environment 3 What Is Working
and What Is Challenging in the Obesity Solutions Communications
Landscape 4 Lessons from the Field: Potential Focus Areas for
Communications of Obesity Solutions 5 Reflections on Advancing
Effective Communication of Obesity Solutions References Appendix A:
Workshop Agenda Appendix B: Acronyms and Abbreviations Appendix C:
Biographical Sketches of Workshop Speakers and Planning Committee
Members
General
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