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Unternehmensinterne Erfolgsfaktoren Von Markentransfers - Eine Ressourcenorientierte Betrachtung Von Weiten Markentransfers (German, Paperback, 2008 ed.) Loot Price: R1,930
Discovery Miles 19 300
Repayment Terms: R181 pm x 12*
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Unternehmensinterne Erfolgsfaktoren Von Markentransfers - Eine Ressourcenorientierte Betrachtung Von Weiten Markentransfers...

Unternehmensinterne Erfolgsfaktoren Von Markentransfers - Eine Ressourcenorientierte Betrachtung Von Weiten Markentransfers (German, Paperback, 2008 ed.)

Nicole Baumuller; Foreword by Pd Dr Carsten Baumgarth

Series: Marken- Und Produktmanagement

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Loot Price R1,930 Discovery Miles 19 300 | Repayment Terms: R181 pm x 12*

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Nicole Baumuller untersucht erstmals ganzheitlich die Relevanz von Marketingressourcen fur den Markentransfererfolg. Hierfur leitet sie einen konzeptionellen Bezugsrahmen her, der die Grundannahmen des ressourcenbasierten Ansatzes mit den neuesten Erkenntnissen der Markentransferforschung verbindet."

General

Imprint: Gabler Verlag
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: May 2008
First published: May 2008
Authors: Nicole Baumuller
Foreword by: Pd Dr Carsten Baumgarth
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 279
Edition: 2008 ed.
ISBN-13: 978-3-8349-0965-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-0965-3
Barcode: 9783834909657

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