Strategic Public Relations (Hardcover)

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	February 1995
First published:	1995
Editors:	Norman Hart
Dimensions:	216 x 140 x 28mm (L x W x T)
Format:	Hardcover
Pages:	313
ISBN-13:	978-0-333-61545-4
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Industrial relations & safety > Industrial relations > General
LSN:	0-333-61545-X
Barcode:	9780333615454

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