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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Strategic Public Relations (Hardcover)
Loot Price: R2,952
Discovery Miles 29 520
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Strategic Public Relations (Hardcover)
Expected to ship within 10 - 15 working days
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Strategic Public Relations has been produced as a core book for
what will become a series of second generation books treating
public relations as a new, and separate discipline which has
strategic implications for the whole business. Written primarily
for senior executives and PR practitioners, Strategic Public
Relations also serves students and young executives, covering such
topics as: corporate goals and strategies; marketing
communications; financial public relations; employee and local
community relations; parliamentary and EU relations; building an
international reputation; corporate advertising; sponsorship and
media relations; communications research and corporate
responsibility. All of the 16 contributors to this book, in
addition to being recognised authorities in their fields, are
senior practitioners. They will broaden your business horizons by
showing you that corporate relations, if done properly, will lead
to improved efficiency, improved competitive performance and,
ultimately, to greater profit.
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