This book unveils ten secrets on how to masterfully speak in the
technology arena. It is primarily based on stories from
entrepreneurs, executives and engineers from technology companies
that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim
Grubb (Cisco), Mikko Hyppoenen (F-secure), Jane Chen (Embrace
Innovations) and many more. Most of them have appeared on the
stages of large conferences and events presenting their products
and inventions. Today the technology arena is more dynamic and
innovating than ever: mobile applications, cloud services,
artificial intelligence, clean technologies, blockchain, etc.There
are increasingly more spaces to share knowledge and promote
products. Both aspects make speaking about technology harder than
ever: how should you speak about your product or company in a way
that your audience not only gets what you say but gets inspired
enough to become followers? The ten practices presented in this
book are: story, demo, metaphor, data visualization, passion,
props, presentation hacks, interaction, staging, and memory. All
core aspects that a technical person needs to rock the stage at
conferences. What You Will Learn A wide range of skills which will
help you make a solid and persuasive presentation or talk How to
craft compelling stories How to write better (blogs and copy) about
technical products and events Who This Book is For DevOps,
developer evangelists, testers, architects, product managers, sales
engineers, solution architects, CTOs, CEOs, startup founders,
marketers
General
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