This work establishes a contemporary profile of virtue in
professional media practice. Author Patrick Lee Plaisance examines
the experiences, perspectives, moral stances, and demographic data
of two dozen professional exemplars in journalism and public
relations. Plaisance conducted extensive personal "life story"
interviews and collected survey data to assess the exemplars
personality traits, ethical ideologies, moral reasoning skills and
perceived workplace climate.
The chosen professionals span the geographic United States, and
include Pulitzer Prize winners and trendsetting PR corporate
executives, ranging from rising stars to established veterans.
Their thoughts, opinions, and experiences provide readers with an
insider s perspective on the thought process of decision makers in
media.
The unique observations in this volume will be stimulating
reading for practitioners, researchers, and students in journalism
and public relations. "Virtue in Media "establishes a key
benchmark, and sets an agenda for future research into the moral
psychology of media professionals."
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