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Genre Variation in Business Letters (Paperback, 2nd Revised edition)
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Genre Variation in Business Letters (Paperback, 2nd Revised edition)
Series: Linguistic Insights, 24
Expected to ship within 12 - 19 working days
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The focus of this volume is on the business letter genre, a seminal
and widely used genre in business communication. Since the
introduction of the Internet, interest in this genre has increased
once again, because of the digital format of the letter. E-mail has
partially taken over the multiple functions of the traditional
business letter and bypassed, again partially, the fax. However,
the letter has also survived in its written form. Since the 1990s,
genre theory has been receiving a lot of attention, both in
academic and pedagogical circles. Discourse analysts have
increasingly discovered the importance of the genre concept for the
understanding of discourse. Not only do we get a better
understanding of the linguistic characteristics (register,
lexico-grammatical features) of texts, but we also become aware of
their macrostructures which appear to be organised according to
genre expectations and conventions rooted in the socio-cultural
context. This evolution is also reflected in the different research
approaches to the business letter, as shown by the various chapters
of this volume.
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